Copyright 2007 Jessica Wood
Thursday, December 13, 2007
Wednesday, November 28, 2007
Wednesday, October 31, 2007
Gorgeous Fall
Copyright 2007 Jessica Wood
Rose hips
Copyright 2007
Sage
Copyright 2007 Jessica Wood
Tall grass
Thursday, October 25, 2007
Thursday, October 18, 2007
Parc Boutique Business Identity
One of the most recent projects that I have had the pleasure to create is the business identity system including logo, color pallet and business card, for the Parc Boutique. The Parc Boutique will be opening in the Twin Cities soon, and I cannot wait to purchase clothes there! I love shopping clothing boutiques, so I was honored and excited when Thao Bui, one of the owners of the Parc Boutique approached me to design her business identity. Thao and I worked closely together to create the perfect look for her company. I gave her many options to choose from and she was quite pleased with the final product.
Here is what Thao had to say about my work. “Jessica was a pleasure to work with. I really liked that she gave me options to choose from during each phase of the project so we were always both on the same page. I am so glad I decided to work with her."
Monday, October 15, 2007
Business Identity System eProductions
Copyright 2007 Jessica Wood
After Stacy, the owner of eProductions, chose a logo, I designed four color pallets that will vividly represent her company. I also designed vibrant business cards that are sure to appeal to the target market. Here are the preliminary designs. Stacy still has to choose a business card and a color pallet. Which card and color scheme do you like the best?
Business Identity System eProductions
Copyright 2007 Jessica Wood
A business identity package typically includes the design of a logo, business card, letterhead and envelope. This is a project that I am currently working on for an event planning company, eProductions. Above is the initial round of logos that I designed for the company. It is best to see multiple ideas to get a really strong grasp on which logo best represents a company. Often, business owners do not know exactly what they want until they see it created by a professional graphic designer.
Tuesday, October 9, 2007
Monday, October 8, 2007
Thank you!
Copyright 2007 Jessica Wood
Thank you very much for supporting my blog! Thank you to all of my clients that are keeping me too busy to update this blog!
Tuesday, September 18, 2007
Tuesday, September 11, 2007
A Favorite Quote Illustrated
Copyright Jessica Wood 2006
A painting in a museum hears more ridiculous opinions than anything else in the world.
-Edmond de Goncourt
Monday, September 10, 2007
Portfolio: Verve
Verve enthusiasm or vigor, as in literary or artistic work; spirit.
Above is a book, dvd cover, dvd, and dvd screen shots that I created with a lot of verve. I create everything in my life with much enthusiasm and spirit.
Tuesday, September 4, 2007
Portfolio: Gift Wrap
Copyright 2007 Jessica Wood
Hand-drawn gift wrap! I would like to create a line of gift wrap, cards and gift bags that are printed with soy inks on recycled paper! I love wrapping beautiful gifts, but gift wrap can be quite wasteful. After one opens a gift, s/he often just throws the paper, ribbons and bows in the garbage. I encourage you to save your used gift wrap, bags, bows, and ribbons for future use. My good friend, Heidi Decoux (HeidiDecoux.com), a professional home and office organizer created a gift wrap center in my basement. Now I save all of the elements that are needed to create a perfect gift, each in their own designated area. I never have to buy gift wrap or bags because I save all of them, which also saves a lot of money!
Portfolio: Hayari
Copyright 2007 Jessica Wood
“Hayari” is an advertising campaign for a color pallet that I created with a team of two other people. The color pallet is marketed for use in the fashion industry. “Hayari” means vogue in Japanese. The campaign brings Western and Eastern cultures together to create vibrant fashions for young women.
Monday, September 3, 2007
Portfolio: Byzantine Dream
Copyright 2007 Jessica Wood
This is a book that I created about the Byzantine (early Christian) art movement. It is an accordion book that opens and closes just like the musical instrument the design is based upon. I chose to create a book about Byzantine art because I find the history and culture quite fascinating. I also love ancient icons. Religious art from all backgrounds always carries a powerful mood, evoking many feelings of wonder and curiousity in me. I updated the Byzantine style with many modern elements, such as contour line drawings and some fancy modern fonts. I love to combine cutting edge design with traditional art.
Saturday, September 1, 2007
Portfolio: Brochure
Copyright 2007 Jessica Wood
A brochure is an excellent tool for a business to communicate a lot of information in a small space. A brochure is also an effective way for a business to introduce a product or service. Well-designed brochures capture the attention of future and existing customers. Brochures are effective marketing materials because they are extremely versatile. They may be mailed to customers, placed in displays, or brought on site to customer locations. Please check out the Adaptive Health Solutions brochure at the Minnesota State Fair tomorrow along with the exciting fitness program that AHS will be presenting.
Thursday, August 30, 2007
Portfolio: Yummy Strawberry Ads!
Copyright 2007 Jessica Wood
I had so much fun anthropomorphizing these strawberries. The two advertisements are definitely unique and capture people’s attention.
Look What I Found Today!
Copyright 2007 Jessica Wood
I found a cactus garden in Minneapolis! I don't see those very often.
Portfolio: Business Identity
Copyright 2007 Jessica Wood
The clearer and more memorable a business identity, the more likely a company will survive and thrive. A business identity system should be unique, unforgettable, and visibly represent a company. It should also be consistent throughout all of a business’s marketing and advertising collateral. The customer recognition of a business name and logo are imperative to the success of a business.
I work closely with clients to create their ideal business identities that vividly represent their businesses and strongly appeal to their customers. Business identity systems include, but are not limited to, a logo, a business card, a letterhead and an envelope.
Wednesday, August 29, 2007
alt=""id="BLOGGER_PHOTO_ID_5104315386942327730" />Portfolio: Bolle
Copyright 2007 Jessica Wood
This is an advertisement for Italian sparkling water that I named “Bolle,” which translates to “Bubble” in Italian. I designed the label and created a poster to market the effervescent drink. I wanted the label and the ad to be very exhilarating and enthusiastic to capture the spirit of the beverage.
Good Morning!
Copyright 2007 Jessica Wood
I shot this photograph this morning. It is a tiny rose from a garden in Prospect Park. I hope you all enjoy my photographs with nature as the subject matter. I am finding much pleasure spending my time outdoors while the weather is still warm.
Tuesday, August 28, 2007
A Truly Exciting Day of Blogging
Copyright 2007 Jessica Wood: Petunias in The Garden
The above picture was taken in my garden. I live in a charming neighborhood with sprawling gardens, winding roads, and hovering trees. I spend many hours in my garden over the summer, and I like to capture the magnificence in photographs, which brighten my days all throughout the winter.
Portfolio: Public Service Announcement
Copyright 2007 Jessica Wood
The four pieces above are the collateral for a public service announcement advertising campaign. Gandi said, "You must be the change you wish to see in the world." I illustrated the message with modern, trendy graphics to convey Gandi’s important words to the teenagers of our society. Many people would love to see specific changes in the world. I agree with Gandi and believe that one must live a life of honesty and lead others by taking an active role in portraying his or her beliefs.
Portfolio: The Varsity Theater
The Varsity Theater and The Loring Pasta Bar are two of the most gorgeous, creative and unique places in Minneapolis. I had the delightful opportunity to be the graphic designer for both places and here are a few posters and advertisements that I designed for them. The vertical posters hung all over the windows the windows of The Varsity and The LPB. The ads were published in the City Pages, The Onion and the Minnesota Daily.
Portfolio: It's For You!
Copyright 2007 Jessica Wood
This is a poster advertisement and a package design that I created. I had the opportunity to choose any piece of technology that I wanted to design a package for, so I chose an antique rotary telephone. I love the vintage styles that greatly influenced the design.
Portfolio: Grasp
Copyright 2007 Jessica Wood
Grasp is a magazine that I created as an inspiration for women. I would really like to read a magazine like Grasp, because it is full of optimism, creativity and knowledge. It differs from common women’s magazines, which are full of vanity and useless information about what the season’s hottest nail polish colors are.
I named the magazine Grasp because the theme of the magazine is to take the opportunity to do something when it arises. The featured articles will enhance the female mind and even provoke her to try something new. Articles will also showcase female leaders and their accomplishments. The magazine should enlighten females of many cultural backgrounds.
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