Thursday, August 30, 2007

Portfolio: Business Identity


Copyright 2007 Jessica Wood

The clearer and more memorable a business identity, the more likely a company will survive and thrive. A business identity system should be unique, unforgettable, and visibly represent a company. It should also be consistent throughout all of a business’s marketing and advertising collateral. The customer recognition of a business name and logo are imperative to the success of a business.

I work closely with clients to create their ideal business identities that vividly represent their businesses and strongly appeal to their customers. Business identity systems include, but are not limited to, a logo, a business card, a letterhead and an envelope.

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